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DEL WEBB 2010 SURVEY OF U.S. BABY BOOMERS: "AGE IS NOTHING; ATTITUDE IS EVERYTHING!"

Posted by: Laurence Harmon on 10/4/2010

Del Webb is a major company in the senior homebuilding industry.  The firm periodically conducts surveys of Baby Boomers as a way to understand what this enormous generation is thinking. 

According to the findings from the 2010 survey, Baby Boomers think that "old age" is just a state of mind:  "Age is nothing; attitude is everything." 

Here are some other highlights of the recent survey:

    Boomers believe that "old age" really doesn't begin until age 80;
    Boomers believe that there is a growing difference between their "real" age and their "perceived" age;
    Boomers are fans of exercise: More than 50 percent of them exercise regularly;
    Boomers turning 50 this year believe they need to save more money than older Boomers

Here's an interesting finding:  Boomers believe that the cost of living and access to health care are more important than living in a warm climate.

The survey is also available in PowerPoint format.



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