BLU DOT’S “REAL GOOD CHAIRS” + “CURB-MINING” = REALLY, REALLY GOOD EXPERIMENT!
Posted by:
Jeremy McKenna
on
7/30/2010
The Real Good Experiment. When the Blu Dot guys opened their SoHo store in 2008, they immeditately discovered what they call the “resourceful culture” of “curb-mining”--finding stuff on the street and taking it home.
In early November last year, 25 Real Good Chairs were dropped off on New York City street corners—a clear invitation to attentive curb miners.
(If you look closely, you'll see a Real Good red chair, just right of center, patiently waiting for its own personal miner.)
The catch? The chairs were outfitted with GPS homing devices, which allowed folks all over the planet to track their whereabouts.
The experiment was turned into an intriguing documentary, a groundbreaking short film that illustrates people’s behavior when they think they’re not being watched. Here’s the link to the film